The Dog World Mission
Phase IEmpty the shelters
We believe that our 3 step approach is the best way to reduce the number of dogs in shelters and rescues:
1. Through donations to shelters and dog rescues. With the Dog World Pledge ,we allocate 50% of our fresh dog food profits to supporting shelters in our network, while the rest of the profits will go back into the company so that we can grow and continue to give back. No other dog food company in the World that we have encountered dedicates such a high percentage of their earnings to support shelters.
2. An estimated 2.5 million dogs are surrendered to shelters annually in the US, of which ~300,000 are euthanized. Shelters are oftentimes at capacity, and can only keep new litters of puppies for a few days. With Dog World, we will bring extra exposure to the dogs available for adoption in a user's hometown and from all over the US.
3. Prevent dogs from being abandoned in the first place. In the last few decades, people have increasingly gotten dogs based on aesthetics, with inadequate attention placed on the temperament and nature of the dog breed. We have developed the World's most detailed dog breed quiz to pair people with the right breed for their lifestyle, which leads to a lower likelihood of abandonment. We then recommend dogs from shelters that follow best practices, so that they can continue to have capacity for new dogs.
The shelters will be able to see full profiles of users interested in adopting, so they can not only be efficient, but have the assurance that the dog is going to a good family that is ready to fulfill that dog's needs.